4/30/2023 0 Comments Youtube video fractal diurnal![]() ![]() ![]() It’s how people are aided in their daily life. “Social media is how people communicate, look for events, notice stores, and brands, and find the weather” (Josh Loewen, digital marketing director of The Status Bureau). On social media, participants are able to “obtain guidance and recommendations from others, share experiences, locate goods and services, and make purchases”. It is defined as “an emerging interdisciplinary research field that aims at combining, extending, and adapting methods for the analysis of social media data”. ![]() The term “Social Media Analytics” has gained a great deal of attention. For example, social media data can be analyzed in order to gain insights into issues, trends, influential actors, and other kinds of information. The growth of social media usage opens up new opportunities for analyzing several aspects of, and patterns in, communication. When using social networks correctly for marketing, companies can significantly improve their brand awareness, customer satisfaction, quality, reach, and profit. Overall, understanding where and at what frequency users are on social media can be a key competitive advantage. As age increases, social media use decreases, while bigger household income means that social media are used more. The results show that people with high household incomes and high education use social media the most. The analysis used a dataset that contains information related to 2002 respondents from the U.S. What about gender? What about education, income, age or social status? This paper answers some of these questions using statistical analyses and by dividing overall social media use into selected social media, i.e., Facebook, Instagram, Snapchat, YouTube, and Twitter. The increasing popularity of social media raises a number of questions regarding why we use it so much and what aspects influence this activity. Social media has evolved over the last decade to become an important driver for acquiring and spreading information in different domains such as business, entertainment, crisis management, and politics. ![]()
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